Summary
7+ years copywriting experience:
Interactive copywriting, direct marketing, web advertising, creative content, content management, project lead, creative concepting, creative strategy, online marketing campaigns.
Flash banners and advertising, click-thru pages, landing pages, targeted ads, and pop-ups.
Copywriting
Copywriter, Bank of America, San Francisco, CA November 2006 - Present
Responsibilities: Interactive copywriting (Flash banners, click thru pages, landing pages, static mastheads, targeted ads, etc) for a variety of channels including small business, mortgage, and insurance products for both consumer and business audiences.
Copywriter, eBay Inc. / PayPal, San Jose, CA February 2004 - June 2005
Responsibilities: copywriting, creative concepting & strategy, project management
- Lead copywriter, PayPal remittances - Played a lead role in creative strategy for a new, international online payment product. Worked with business development and visual design team to reconcept and relaunch the PayPal payments product
- Wrote creative messaging for PayPal's marketing verticals including Product Marketing, Merchant Services (B to B), International, and eBay Buyers and Sellers
- Created click-through page campaigns that resulted in a 15% increase in sign-ups for PayPal buyer credit program
- Wrote landing and redirect pages, direct email, tradeshow booth concepting and print collateral for eBay Live
- Wrote PayPal marketing style & voice guidelines for the PayPal Style Guide. Assisted with overall content and editorial
- Managed multiple creative projects from concept to implementation on a monthly basis Managed interdepartmental relationships. Was instrumental in improving and maintaining a good working relationship between creative, marketing, and production departments
Created content category and page link names, wrote customer greetings, page intros, instructional copy and help texts for T-Zone, T-Mobile's "customize service" web site.
Managing Editor (contract), Hey! Magazine/Fluent Communications, Seattle, WA December 2001- July 2002 Developed, Produced and implemented editorial strategy for a quarterly magazine (print, web, email newsletters) covering wireless communications and hardware for VoiceStream wireless customers.
- Wrote project mission statement and drafted editorial plan
- Developed feature ideas and departments, edited submissions and prepared content for publication
Produced and managed content for Modo, a wireless city guide and entertainment accessory that updated continuously with original reviews, recommendations and entertainment content for active 20 - 35 year olds.
- Successfully launched Modo working with team of editors to plan, develop and implement the content structure, voice, style and creation within a 6-month deadline
- Wrote and edited "micro content" reviews of local restaurants, clubs, concerts, galleries, shopping venues and cultural events
- Created, wrote and edited three weekly 'columns' on music, clubs and travel
- Recruited and managed a team of freelance contributors
PR, Journalism & Editing
Writer / Contributor (contract) Adobe Inc., San Francisco, CA, June 2005 - October 2005 Wrote all public announcements for Adobe (then Macromedia) including product releases, investor updates, executive announcements and other news under tight deadlines. Weekly contributor to corporate publications including Macromedia 'Site of the Day' and 'Showcase.'
Staff Writer, XLR8R Magazine, East Bay Express, San Francisco Wrote features, reviews, and commentary on a range of topics including independent film, electronic music & popular culture. Past profiles include a cover story on Jamaican studio wizard 'Scientist', Dub producer Adrian Sherwood, and a history of Wackie's, the U.S' first Reggae label.
Associate Editor, Webtechniques Magazine, San Francisco, CA January 2001-May 2001 Developed, edited and published "The New Architect" a weekly newsletter for design professionals covering the business and strategy of web design and published in association with Webtechniques monthly.
Reporter/Staff Writer, Media-Mark, San Francisco, CA, August 1998 - December 1999 Media Mark (www.media-mark.com) publishes several on-line newsletters that report on the media for pr, media and marketing professionals. Coverage includes technology, banking and finance, biotech and healthcare, entertainment and lifestyle publications
Education
M.A. University of the Pacific, English, 1997
B.A. University of the Pacific, English, 1994
Technical Summary: Windows, Apple OS, MS Office (Word, etc), Macromedia Homesite, Adobe Photoshop, Illustrator, Acrobat, HTML